Ten Truth Social accounts will be delivered in millisecond latency to paying clients, Trump Media said. The product, called Truth API, will push posts from the platform's 10 highest-ranking accounts to banks, trading firms and other institutional clients around the clock and is due to begin on 1 August 2026. The company described the feed as a revenue source for a loss-making business and said it aimed at organisations for which seconds of delay are costly. It raises fairness questions because the Donald J. Trump Revocable Trust controls about 41 percent of the parent company.

10 accounts is the precise scope of the new product and also the part that matters most for markets. Truth API will deliver posts from the platform's 10 most influential accounts in "milliseconds", the company said, an update it says closes a gap firms have tried to fill by manually monitoring or scraping the app.

The feed is aimed at algorithmic and high-frequency trading desks, market makers and hedge funds, institutions for which a delay of even a few seconds can be costly. Kevin McGurn, interim chief executive of Trump Media & Technology Group, framed Truth API as an income line for a company that's losing money, adding that "markets already move on Truth Social posts." Trading desks and risk teams that track headlines use feeds like this to feed automated strategies, and the supplier says its product will give paying customers faster, licensed access than ordinary push notifications.

Posts from Donald Trump and other high-profile users on Truth Social have in several cases moved markets, most notably on April 9, 2025, when Reuters recorded indexes turning sharply higher after a post traders read as signalling a pause to tariffs. Investment managers including Mark Spiegel, managing member at Stanphyl Capital Partners, told reporters that Trump’s posts are the chief market-moving content on the platform. Faster access, they say, would add another uneven trading opportunity to markets that already favour better-resourced firms.

Legal advisers and market lawyers cited by reporters have said tiered distribution of information on private tech platforms is permitted under current federal securities law, while acknowledging fairness concerns. Ethics watchdogs and some politicians have been more blunt, arguing the plan blurs the line between the presidency and private profit because the Trump family remains a majority shareholder in the company.

Regulatory filings show the Donald J. Trump Revocable Trust holds roughly 114.75 million shares, representing about 41 percent of outstanding stock in Trump Media's parent. That ownership structure means expedited sales of access to top accounts could channel revenue to entities controlled by the family, a point critics have been quick to highlight. Trump Media has warned it will block unauthorised copying of its data and will force firms that rely on scraped feeds to buy the official product.

The company described Truth API as its first step into data licensing and said it will target organisations "most impacted by the cost of a delay in information." It didn't disclose pricing for the service. The feed will run 24 hours a day, seven days a week, and the company emphasised the institutional focus rather than consumer distribution.

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Truth API is scheduled to go live on 1 August 2026. Originally reported by Reuters.

This article was created with AI assistance.